'YOU GUYS, OBSESSED'

THE INFLUENCER HAUL

'BUT WAIT'

THE 2AM INFOMERCIAL

SAMEDIFF №028 · THE BS FILES · BY THE HOUSE + THE ROBOT

THE TALE OF THE TAPE

THE SCRIPT

'I'm OBSESSED, link in bio.' Casual. Rehearsed. Paid.

'BUT WAIT, THERE'S MORE.' Loud. Rehearsed. Paid.

THE DISCLOSURE

#ad, in gray, size 8 font, behind 'see more.'

'PAID PROGRAMMING' right on the screen. Weirdly honest.

THE TECHNIQUE

A friend recommending. Except they're not your friend.

A stranger shouting. At least you knew the deal.

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